Shopify stores
Conversion-focused storefronts with thoughtful product, collection, and checkout journeys.
CMS & e-commerce development · Philippines · Worldwide
Sell and publish without fighting your website.
I build manageable WordPress, Shopify, and headless commerce experiences—customized around how your team publishes, sells, and fulfills.
Directly with Michael · Usually replies within one business day
01 / INPUTProducts & content
clarify ↓
02 / BUILDCommerce system
CMSSTOREPAYOPS
deliver ↓
03 / OUTCOMEA storefront your team controls
10+years building for the web
Directone accountable partner
UTC+8Philippines · worldwide
Yourscode, accounts, and assets
01 Capabilities
Work built around the outcome.
Every engagement starts with the real job to be done, then removes the noise between the requirement and a dependable result.
WordPress builds
Custom themes and content structures without a pile of fragile page-builder dependencies.
Headless CMS
Flexible content delivery for teams that need speed, reuse, or multiple channels.
Custom functionality
Purpose-built features and integrations that fit the operation behind the storefront.
Store migrations
Careful movement of products, customers, content, URLs, and tracking.
Commerce optimization
Improve speed, merchandising, discovery, and the path from product to purchase.
02 What's included
Everything needed to do the work properly.
A clear scope, visible progress, and practical decisions at every layer—not a black box that appears at the deadline.
Store architecture
Collections, navigation, product data, and content modeled around customer decisions.
Custom interface
Responsive templates that express the brand while keeping buying simple.
Payments & shipping
Practical configuration for payment, tax, delivery, and notification workflows.
Content editing
Clear fields and reusable blocks your team can manage confidently.
Tracking & SEO
Commerce analytics, product schema, metadata, and migration safeguards.
Training & handover
Recorded or live guidance, ownership transfer, and launch support.
03 Process
Decisions first. Execution second.
You know what is happening, why it matters, and what comes next throughout the engagement.
- 01
Map
Understand products, customers, fulfillment, content, and operational constraints.
- 02
Model
Define the catalog, content types, navigation, and technical approach.
- 03
Build
Create and test the storefront, integrations, and editing experience.
- 04
Trade
Launch carefully, validate orders, and improve using real customer behavior.
A good fit
You value useful work over busy work.
- Your team needs to manage content without developer dependence.
- The store must fit real fulfillment and business workflows.
- You have outgrown a generic theme or brittle plugin stack.
- You want ownership of the platform and its accounts.
04 Tools & platforms
The right tool for the constraint.
ShopifyWordPressWooCommerceSanityContentfulStrapiNext.jsStripePayPalGA4Meta Pixel
05 Common questions
Before we start.
Should I use Shopify or WordPress?+
Shopify is often the clearest fit for product-led commerce. WordPress and WooCommerce can suit content-heavy or highly customized businesses. I recommend based on your operation, not preference.
Can you customize an existing store?+
Yes. I can improve an existing theme, repair technical issues, add features, or plan a staged rebuild.
Can you migrate my products and content?+
Yes. Migration scope can include products, collections, customers, orders, pages, redirects, and analytics continuity.
Will the store work on mobile?+
Yes. Product discovery, cart behavior, checkout handoff, and content editing are all tested for mobile use.
Do you provide ongoing support?+
Yes. Support can be arranged for maintenance, improvements, merchandising needs, and platform updates after launch.
Ready when you are