Web Developer · Builder · Philippines · UTC+8
i build web products that actually ship — and keep working after they do.
from saas tools and custom web apps to wordpress and shopify — i design, build, and deploy products that solve real problems for real businesses.
/services
/saas & web app development
Full-stack web applications built for scale. I handle everything — architecture, APIs, databases, authentication, dashboards, and deployment. Built to grow with your business, not just launch once and be forgotten.
/custom website development
Custom-coded websites with no page builders, no bloated templates. Fast, accessible, and responsive — built exactly to your brief. Whether a landing page or a full marketing site, I build it right the first time.
/wordpress & shopify
WordPress and Shopify builds that are actually a pleasure to manage. Custom themes, plugin development, headless CMS setups, and e-commerce configs that give you full control without the headaches.
/automation & integrations
Connecting your tools, automating your workflows, and eliminating manual work. If two systems should talk to each other, I make it happen — reliably, and in a way that won't break at 2am.
/product strategy & consulting
Beyond writing code. I help founders figure out what to build, how to prioritise, and how to avoid the expensive mistakes that slow early products down. Practical, opinionated, grounded in real build experience.
/work
Some client engagements are confidential. Public work here focuses on products I own and projects I'm permitted to share.
Actual interface/nerdvine — freelance marketplace
A platform connecting Filipino freelancers with clients across industries. Talent discovery, project listings, and a streamlined hiring flow built specifically for the Philippine market.
Actual interface/saas operations dashboard
A working product demonstration for account health, usage signals, customer activity, and operational follow-through.
Actual interface/lead management automation
A working lead pipeline that creates follow-ups as opportunities move forward, keeping every enquiry tied to a clear next step.
Actual interface/booking and scheduling system
A working appointment calendar for availability, confirmed bookings, daily operations, and service-business performance.
Actual interface/conversion-focused storefront
A configurable product experience with clear buying choices, reassurance, quantity controls, and a direct path to cart.
Actual interface/client project portal
A focused workspace for milestones, project progress, file delivery, downloads, and client communication.
/how i work
Brief & Discovery
We start with a clear conversation — what you're building, who it's for, and what success actually looks like. No templates, no generic questionnaires. Just a focused discussion that sets the direction.
Plan & Design
Before a single line of code gets written, we agree on the architecture, user flows, and visual direction. I think through edge cases upfront so you're not paying to fix them later.
Build & Iterate
I build in short cycles with regular check-ins. You see real progress throughout — not a big reveal at the end. Feedback loops are tight, and the direction stays aligned.
Launch & Support
Deployment is handled, tested, and documented. After launch, I'm still around — whether that's fixing unexpected issues, training your team, or scoping what comes next.
/what guides the work
Decisions should be backed by observable evidence: working interfaces, reproducible tests, measured behavior, and clearly stated limitations.
Scope, ownership, risks, and next actions should stay visible throughout the project so important decisions never disappear into a handoff.
Releases should be tested against real failure modes, deployed deliberately, monitored, and supported by a practical rollback or recovery path.
/frequently asked
/writing
2026-08-02 · 9 min
A website contact-form reliability runbook: from submit button to accountable follow-up
A practical operating plan for preventing silent lead loss across validation, storage, notifications, routing, spam controls, monitoring, and recovery.
Read the guide →2026-08-02 · 8 min
Why Google has not indexed a new page yet: a practical diagnostic checklist
A calm, evidence-based process for diagnosing new-page indexing delays without repeatedly submitting URLs or making random SEO changes.
Read the guide →2026-08-01 · 8 min
WooCommerce 11.0 is delayed: use the extra week to test order and inventory workflows
WooCommerce 11.0 is tentatively delayed until August 4 after an RC1 fatal error. Here are the order, stock, extension, and rollback checks worth running before production.
Read the guide →/about
the person
behind the work.
i'm michael abella — a web developer and builder based in the philippines. i've spent years turning ideas into working software, from freelance projects to full-scale platforms.
i started nerdvine because i believe filipino talent is world-class and deserves a platform built for it. everything i build starts from that conviction: software should actually serve the people using it.
when i'm not shipping code, i'm probably planning the next thing to build.
Let's build something
Got a project
in mind?
Whether you have a fully-scoped brief or just a rough idea — I'm happy to talk through it. Most good projects start with a simple conversation.