/michael abella
Field notes · updated weekly

Build better.
Operate smarter.

Clear, current guidance for teams improving WordPress, Shopify, custom websites, SaaS products, and the systems behind them.

Latest writing

7 practical guides
WooCommerce8 min

WooCommerce 11.0: the production upgrade checklist store owners need

A practical WooCommerce 11.0 testing plan for checkout, stock, extensions, product editing, reporting, and rollback readiness.

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WordPress7 min

WordPress 7: what business websites should upgrade—and what to test first

A practical WordPress 7 upgrade plan covering staging, plugins, performance, security, and launch checks.

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Shopify8 min

A Shopify speed audit that protects design and conversion

Improve Shopify Core Web Vitals without flattening the storefront experience or guessing from one Lighthouse score.

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Custom websites6 min

Core Web Vitals in 2026: a business-first improvement plan

Improve LCP, INP, and CLS across marketing websites without chasing vanity scores.

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SaaS & web apps8 min

What Next.js 16.2 changes for new SaaS and web app builds

A decision-focused review of performance, navigation, adapters, and AI-assisted development for product teams.

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Automation6 min

Which business workflows should you automate first?

Choose automations that save time without creating brittle operational dependencies.

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Product strategy7 min

Before you build: a lean product discovery brief that prevents rework

The decisions teams should make before committing budget to a website, SaaS product, or internal tool.

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