A Shopify speed audit that protects design and conversion
Improve Shopify Core Web Vitals without flattening the storefront experience or guessing from one Lighthouse score.
Measure the pages that make money
A home-page score is not a storefront diagnosis. Test representative product, collection, search, cart, and home pages on mobile. Shopify emphasizes real-user Core Web Vitals and gives product and collection pages substantial weight when evaluating storefront impact.
Find the expensive layer
Theme code, third-party apps, media, and tracking scripts fail differently. Establish a clean baseline, then find what adds JavaScript, blocks rendering, shifts layout, or delays the largest image.
- Keep essential purchasing flows functional with HTML and CSS.
- Lazy-load below-the-fold media, never the primary hero image.
- Serve responsive images from Shopify’s CDN.
- Load non-critical features only when needed.
- Remove app remnants after uninstalling an app.
Design and performance can coexist
Strong hierarchy, confident art direction, and useful merchandising can coexist with a lean storefront. Keep what helps customers understand and choose; defer what does not help the current decision.
Report before and after
Record device, URL, metrics, conversion events, and screenshots before changing the theme. After launch, compare real-user data and completed purchases so the work is accountable to business results.