Custom Shopify themes
Distinctive storefronts and reusable sections built around the brand and catalog.
Shopify developer · Philippines · Worldwide
A Shopify store designed to sell clearly.
I build and improve Shopify storefronts for brands that need a faster buying experience, more control over merchandising, and fewer theme limitations.
Directly with Michael · Usually replies within one business day
01 / INPUTProducts & customers
clarify ↓
02 / BUILDShopify storefront
THEMECROAPPSDATA
deliver ↓
03 / OUTCOMEA clearer path to purchase
10+years building for the web
Directone accountable partner
UTC+8Philippines · worldwide
Yourscode, accounts, and assets
01 Capabilities
Work built around the outcome.
Every engagement starts with the real job to be done, then removes the noise between the requirement and a dependable result.
Store redesigns
Improve weak navigation, product pages, merchandising, and mobile buying journeys.
Theme customization
Extend an existing theme cleanly without creating a fragile pile of overrides.
App integrations
Connect reviews, subscriptions, email, fulfillment, analytics, and operational tools.
Store migrations
Move products, customers, content, URLs, and tracking with launch safeguards.
Speed & conversion work
Remove storefront friction and prioritize improvements that support completed purchases.
02 What's included
Everything needed to do the work properly.
A clear scope, visible progress, and practical decisions at every layer—not a black box that appears at the deadline.
Store architecture
Collections, navigation, filters, and product data organized around customer decisions.
Responsive storefront
Purposeful product discovery and purchase flows across mobile and desktop.
Reusable sections
Flexible Shopify blocks your team can confidently manage without developer support.
Commerce setup
Payments, shipping, tax, notifications, policies, and essential applications.
Tracking & SEO
GA4, product schema, metadata, redirects, and conversion-event foundations.
Launch validation
Real order testing, device checks, analytics verification, and handover guidance.
03 Process
Decisions first. Execution second.
You know what is happening, why it matters, and what comes next throughout the engagement.
- 01
Audit
Review the catalog, theme, analytics, customer journey, and operational constraints.
- 02
Plan
Prioritize the storefront structure, templates, integrations, and conversion improvements.
- 03
Build
Develop the theme and test products, variants, cart behavior, and responsive layouts.
- 04
Launch
Validate real transactions, tracking, redirects, and the team editing experience.
A good fit
You value useful work over busy work.
- Your Shopify theme no longer represents the brand.
- Customers struggle to discover, compare, or buy products on mobile.
- Your team is constrained by rigid templates or too many apps.
- You need a developer who understands both storefront UX and implementation.
04 Tools & platforms
The right tool for the constraint.
ShopifyLiquidShopify CLIJavaScriptCSSMetafieldsMetaobjectsShopify FunctionsGA4Meta PixelKlaviyoRecharge
05 Common questions
Before we start.
Can you customize my existing Shopify theme?+
Yes. I can improve individual sections and templates, add features, or recommend a staged rebuild when the existing theme creates too much friction.
Do you build Shopify stores from scratch?+
Yes. New builds can include information architecture, theme development, product setup, essential integrations, analytics, and launch support.
Can you improve Shopify speed?+
Yes. I audit theme code, applications, scripts, images, and storefront behavior, then prioritize changes that improve real customer experience.
Can you migrate my current store?+
Yes. Migration can cover products, variants, customers, content, redirects, analytics, and the launch sequence.
Do you provide ongoing Shopify support?+
Yes. Ongoing work can cover theme improvements, campaign sections, merchandising needs, integrations, and technical maintenance.
Ready when you are