/michael abella

Custom website development · Philippines · Worldwide

A website built for your business. Not a template.

I design and develop fast, accessible marketing websites that explain your value clearly, rank cleanly, and turn the right visitors into enquiries.

Directly with Michael · Usually replies within one business day

delivery.system ready to run
01 / INPUTBusiness goals
clarify ↓
02 / BUILDCustom website
MESSAGEUXCODESEO
deliver ↓
03 / OUTCOMEA site that earns attention
10+years building for the web
Directone accountable partner
UTC+8Philippines · worldwide
Yourscode, accounts, and assets
01 Capabilities

Work built around the outcome.

Every engagement starts with the real job to be done, then removes the noise between the requirement and a dependable result.

01

Marketing websites

Clear, persuasive sites for service businesses, startups, and established brands.

02

Landing pages

Focused campaign pages engineered around one audience and one useful action.

03

Website redesigns

A strategic rebuild when the current site no longer reflects the business or performs well.

04

Technical SEO

Search-friendly structure, metadata, schema, sitemaps, and performance foundations.

05

Content systems

Reusable page patterns that keep publishing consistent as the website grows.

06

Performance work

Lean code, responsive images, and careful loading behavior across real devices.

02 What's included

Everything needed to do the work properly.

A clear scope, visible progress, and practical decisions at every layer—not a black box that appears at the deadline.

01

Content structure

A page plan that puts the right information in the right order.

02

Responsive design

A deliberate experience across mobile, tablet, laptop, and wide screens.

03

Custom development

Maintainable code without the weight of a generic theme or page builder.

04

SEO foundations

Technical signals that make every important page understandable to search engines.

05

Analytics

Reliable measurement for visits, engagement, and meaningful conversions.

06

Launch support

Domain, deployment, production checks, and a clean handover.

03 Process

Decisions first. Execution second.

You know what is happening, why it matters, and what comes next throughout the engagement.

  1. 01

    Clarify

    Define the audience, offer, goals, and evidence the website needs to communicate.

  2. 02

    Shape

    Plan the pages, hierarchy, copy direction, and visual system.

  3. 03

    Build

    Develop responsive pages and review them on a live preview.

  4. 04

    Launch

    Verify performance, analytics, forms, indexing, and production behavior.

A good fit

You value useful work over busy work.

04 Tools & platforms

The right tool for the constraint.

Next.jsReactTypeScriptHTMLCSSJavaScriptVercelGoogle AnalyticsSearch ConsoleSchema.orgCloudflare
05 Common questions

Before we start.

How much does a custom website cost?+

Pricing depends on the page count, content, integrations, and design complexity. I define the scope first and provide a clear project proposal.

How long does a website take?+

A focused marketing website commonly takes 3–6 weeks. Larger content or integration requirements can extend the schedule.

Will I be able to update it?+

Yes. I can connect an appropriate content system or create maintainable editing workflows based on how often your team publishes.

Do you provide SEO?+

Every build includes technical SEO foundations. Broader content strategy and ongoing search growth can be scoped separately.

Can you redesign an existing site?+

Yes. I can preserve valuable content and search equity while replacing weak structure, design, and implementation.

Ready when you are

Give your business a website worth sending people to.

Start the conversation No sales team. You'll speak directly with the person doing the work.