/michael abella

WordPress developer · Philippines · Worldwide

A WordPress site your team can actually manage.

I build, redesign, and repair WordPress websites with clear editing, careful plugin choices, strong performance, and technical SEO built into the foundation.

Directly with Michael · Usually replies within one business day

delivery.system ready to run
01 / INPUTContent & business goals
clarify ↓
02 / BUILDWordPress website
THEMEBLOCKSSEOCARE
deliver ↓
03 / OUTCOMEA dependable publishing system
10+years building for the web
Directone accountable partner
UTC+8Philippines · worldwide
Yourscode, accounts, and assets
01 Capabilities

Work built around the outcome.

Every engagement starts with the real job to be done, then removes the noise between the requirement and a dependable result.

01

Custom WordPress builds

Purpose-built themes and block patterns aligned with the content and brand.

02

Website redesigns

Replace outdated design and structure while protecting useful content and search equity.

03

Performance optimization

Improve templates, plugins, media, caching, and Core Web Vitals.

04

WooCommerce

Content-led commerce and custom shopping experiences within WordPress.

05

Plugin & integration work

Add or repair functionality without turning the site into an unmaintainable dependency stack.

06

Maintenance & recovery

Updates, backups, security hardening, troubleshooting, and dependable ongoing support.

02 What's included

Everything needed to do the work properly.

A clear scope, visible progress, and practical decisions at every layer—not a black box that appears at the deadline.

01

Content architecture

Pages, categories, fields, and reusable blocks structured around publishing needs.

02

Editor experience

A practical backend your team can update without breaking layouts.

03

Responsive design

Consistent presentation and clear actions across phones, tablets, and desktops.

04

Technical SEO

Metadata, schema, canonical URLs, sitemaps, redirects, and crawl-friendly templates.

05

Performance baseline

Lean assets, optimized media, caching strategy, and Core Web Vitals checks.

06

Handover & care

Training, documentation, backups, ownership, and an optional maintenance plan.

03 Process

Decisions first. Execution second.

You know what is happening, why it matters, and what comes next throughout the engagement.

  1. 01

    Inspect

    Review the current site, content, plugins, hosting, performance, and search footprint.

  2. 02

    Structure

    Define the page hierarchy, reusable blocks, data model, and migration safeguards.

  3. 03

    Build

    Develop and test the theme, editor experience, integrations, and responsive behavior.

  4. 04

    Protect

    Launch with backups, redirects, analytics, indexing checks, and a maintenance plan.

A good fit

You value useful work over busy work.

04 Tools & platforms

The right tool for the constraint.

WordPressPHPGutenbergAdvanced Custom FieldsWooCommerceJavaScriptCSSMySQLWP-CLICloudflareGA4Search Console
05 Common questions

Before we start.

Can you work with my existing WordPress site?+

Yes. I can audit and improve an existing site, rebuild selected templates, or plan a full redesign depending on its condition.

Do you use page builders?+

I prefer native blocks and maintainable custom patterns when possible. If an existing site depends on a builder, I assess whether improving or replacing it is the better investment.

Can you improve WordPress speed?+

Yes. I review hosting, theme code, plugins, fonts, scripts, caching, database behavior, and media to find the highest-impact improvements.

Can you preserve our SEO during a redesign?+

Yes. The process includes URL mapping, redirects, metadata, structured data, content preservation, and post-launch indexing checks.

Do you offer WordPress maintenance?+

Yes. Maintenance can include updates, backups, security checks, uptime monitoring, fixes, and planned improvements.

Ready when you are

Make WordPress a dependable business asset again.

Start the conversation No sales team. You'll speak directly with the person doing the work.